A new Ofcom research has revealed that consumers from ethnic minority groups are among the keenest in Britain when it comes to embracing the latest technology.
A new Ofcom research has revealed that consumers from ethnic minority groups are among the keenest in Britain when it comes to embracing the latest technology.
Not only do people from ethnic minority groups say they love gadgets more than the British population as a whole (37% compared with 30%), they're also more likely to say it's important that their homes are equipped with the latest technology (32% compared to 20%).
This rises to almost a half (47%) of those in the 'Asian Indian' group.
Most ethnic minority groups are more likely to have a broadband connection at home, particularly among the Asian Indian group (82% compared with 71% of the British population as a whole).They're also more likely to use the internet to download music, especially among mixed ethnic groups (45% compared with 26% of the British population as a whole).
Ethnic minority groups are also more likely to have home broadband and a mobile phone, although they are less likely to watch TV and listen to the radio, compared to the British population as a whole.
Ofcom's research gives an overview of use of and attitudes towards communications services among ethnic minority groups in Britain. It compares the largest ethnic groups: 'Asian Pakistani', 'Asian Indian', 'Asian Bangladeshi', 'Black Caribbean', 'Black African', 'Mixed Ethnic Groups' and 'Other White' with Ethnic Minority Groups combined and the British population as a whole.
Mobile phones are generally more important to people in ethnic minority groups than the wider British population. More than half of the Mixed Ethnic (57%), Asian Pakistani (58%), Asian Bangladeshi (57%), Black African (56%) and Asian Indian (54%) groups say they could not do without their mobile phones, compared with 43% of the British population as a whole.
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